MI.Business.Console

for Promomed

Update: 27.08.2024

Last week: 33 week 2024 (12.08.2024 - 18.08.2024)

Last full month: July 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 854	-0.1%	13.5%	-0.6	14 655 686	-2.4%	9.5%	-0.7	4.4%
MoM	33 561	12.5%	13.2%	1.4	64 687 077	4.5%	9.7%	0.5	0.2%
YTD	240 080	20.4%	11.6%	2.8	513 053 902	39.0%	9.4%	2	-8.3%
MAT	381 502	24.4%	10.8%	2.1	800 719 830	42.1%	8.9%	1.6	-0.0%
BRAINMAX
WoW	1 295	-8.2%	100.0%	0	4 857 248	-14.0%	100.0%	0	-8.2%
MoM	5 212	11.0%	100.0%	0	19 612 893	12.5%	100.0%	0	11.2%
YTD	35 383	39.6%	100.0%	0	130 044 443	51.5%	100.0%	0	39.6%
MAT	56 687	60.7%	100.0%	0	205 222 182	74.4%	100.0%	0	60.7%
GOLDLINE PLUS
WoW	15 328	6.6%	45.9%	0.6	47 498 585	7.4%	38.2%	1.2	5.2%
MoM	68 010	-10.6%	46.4%	0.7	212 403 736	-10.0%	38.3%	0.8	-12.0%
YTD	554 834	-4.8%	45.0%	0.8	1 746 887 178	-1.7%	36.8%	-2.7	-6.4%
MAT	841 036	1.8%	45.5%	1	2 661 090 079	7.6%	37.9%	-1.6	-0.4%
MIGRENIUM
WoW	12 146	-2.1%	0.5%	0	4 045 418	-1.9%	0.7%	-0.1	6.2%
MoM	45 770	-3.4%	0.5%	-0.1	15 433 925	-1.3%	0.6%	-0.1	11.3%
YTD	387 752	-7.7%	0.5%	-0.1	120 318 136	57.6%	0.7%	0.2	8.2%
MAT	609 399	-7.4%	0.5%	-0.1	166 628 423	39.3%	0.6%	0.1	11.6%
MODELAX-N
WoW	24 706	0.7%	19.9%	-0.7	11 610 436	1.2%	13.1%	-0.5	4.2%
MoM	102 999	-20.7%	19.3%	-6.2	48 116 412	-16.9%	13.0%	-4	4.9%
YTD	959 788	33.3%	22.8%	4.1	414 196 373	82.6%	14.7%	4.3	9.2%
MAT	1 407 562	53.4%	21.2%	5.3	570 131 103	94.1%	13.1%	4.1	15.1%
REDUXIN
WoW	10 816	3.7%	32.4%	-0.5	54 858 183	4.0%	44.1%	-0.1	5.2%
MoM	48 170	-9.4%	32.8%	1	247 736 086	-11.8%	44.6%	0.1	-12.0%
YTD	405 915	-8.7%	32.9%	-0.8	2 169 789 016	13.3%	45.7%	3.2	-6.4%
MAT	599 171	-5.1%	32.4%	-1.6	3 128 460 735	17.0%	44.5%	1.8	-0.4%
REDUXIN FORTE
WoW	3 091	-6.7%	9.2%	-1.2	12 817 745	-9.9%	10.3%	-1.6	5.2%
MoM	13 691	-8.3%	9.3%	0.4	57 980 483	-10.1%	10.4%	0.2	-12.0%
YTD	109 236	-0.2%	8.9%	0.6	472 713 653	13.1%	10.0%	0.7	-6.4%
MAT	165 821	9.7%	9.0%	0.8	708 256 374	22.2%	10.1%	0.8	-0.4%
SALVISAR
WoW	9 211	11.2%	1.2%	0.1	3 913 085	9.5%	1.1%	0	6.2%
MoM	34 936	-11.1%	1.1%	-0.2	15 667 203	-7.6%	1.1%	-0.1	2.1%
YTD	328 431	1.8%	1.3%	0	133 919 656	27.4%	1.2%	0.1	-1.7%
MAT	504 321	-11.2%	1.3%	-0.2	192 552 048	1.0%	1.1%	-0.2	2.6%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	240 080	20.4%	11.6%	2.8	513 053 902	39.0%	9.4%	2	-8.3%
BRAINMAX	35 383	39.6%	100.0%	0	130 044 443	51.5%	100.0%	0	39.6%
GOLDLINE PLUS	554 834	-4.8%	45.0%	0.8	1 746 887 178	-1.7%	36.8%	-2.7	-6.4%
MIGRENIUM	387 752	-7.7%	0.5%	-0.1	120 318 136	57.6%	0.7%	0.2	8.2%
MODELAX-N	959 788	33.3%	22.8%	4.1	414 196 373	82.6%	14.7%	4.3	9.2%
REDUXIN CAPS	405 915	-8.7%	32.9%	-0.8	2 169 789 016	13.3%	45.7%	3.2	-6.4%
REDUXIN FORTE	109 236	-0.2%	8.9%	0.6	472 713 653	13.1%	10.0%	0.7	-6.4%
SALVISAR	328 431	1.8%	1.3%	0	133 919 656	27.4%	1.2%	0.1	-1.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	381 502	24.4%	10.8%	2.1	800 719 830	42.1%	8.9%	1.6	-0.0%
BRAINMAX	56 687	60.7%	100.0%	0	205 222 182	74.4%	100.0%	0	60.7%
GOLDLINE PLUS	841 036	1.8%	45.5%	1	2 661 090 079	7.6%	37.9%	-1.6	-0.4%
MIGRENIUM	609 399	-7.4%	0.5%	-0.1	166 628 423	39.3%	0.6%	0.1	11.6%
MODELAX-N	1 407 562	53.4%	21.2%	5.3	570 131 103	94.1%	13.1%	4.1	15.1%
REDUXIN CAPS	599 171	-5.1%	32.4%	-1.6	3 128 460 735	17.0%	44.5%	1.8	-0.4%
REDUXIN FORTE	165 821	9.7%	9.0%	0.8	708 256 374	22.2%	10.1%	0.8	-0.4%
SALVISAR	504 321	-11.2%	1.3%	-0.2	192 552 048	1.0%	1.1%	-0.2	2.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 854	-0.1%	13.5%	-0.6	14 655 686	-2.4%	9.5%	-0.7	4.4%
BRAINMAX	1 295	-8.2%	100.0%	0	4 857 248	-14.0%	100.0%	0	-8.2%
GOLDLINE PLUS	15 328	6.6%	45.9%	0.6	47 498 585	7.4%	38.2%	1.2	5.2%
MIGRENIUM	12 146	-2.1%	0.5%	0	4 045 418	-1.9%	0.7%	-0.1	6.2%
MODELAX-N	24 706	0.7%	19.9%	-0.7	11 610 436	1.2%	13.1%	-0.5	4.2%
REDUXIN CAPS	10 816	3.7%	32.4%	-0.5	54 858 183	4.0%	44.1%	-0.1	5.2%
REDUXIN FORTE	3 091	-6.7%	9.2%	-1.2	12 817 745	-9.9%	10.3%	-1.6	5.2%
SALVISAR	9 211	11.2%	1.2%	0.1	3 913 085	9.5%	1.1%	0	6.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	33 561	12.5%	13.2%	1.4	64 687 077	4.5%	9.7%	0.5	0.2%
BRAINMAX	5 212	11.0%	100.0%	0	19 612 893	12.5%	100.0%	0	11.2%
GOLDLINE PLUS	68 010	-10.6%	46.4%	0.7	212 403 736	-10.0%	38.3%	0.8	-12.0%
MIGRENIUM	45 770	-3.4%	0.5%	-0.1	15 433 925	-1.3%	0.6%	-0.1	11.3%
MODELAX-N	102 999	-20.7%	19.3%	-6.2	48 116 412	-16.9%	13.0%	-4	4.9%
REDUXIN CAPS	48 170	-9.4%	32.8%	1	247 736 086	-11.8%	44.6%	0.1	-12.0%
REDUXIN FORTE	13 691	-8.3%	9.3%	0.4	57 980 483	-10.1%	10.4%	0.2	-12.0%
SALVISAR	34 936	-11.1%	1.1%	-0.2	15 667 203	-7.6%	1.1%	-0.1	2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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