for Promomed

Update: 27.08.2024

Last week: 33 week 2024 (12.08.2024 - 18.08.2024)

Last full month: July 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 854 -0.1% 13.5% -0.6 14 655 686 -2.4% 9.5% -0.7 4.4%
MoM 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
YTD 240 080 20.4% 11.6% 2.8 513 053 902 39.0% 9.4% 2 -8.3%
MAT 381 502 24.4% 10.8% 2.1 800 719 830 42.1% 8.9% 1.6 -0.0%
BRAINMAX
WoW 1 295 -8.2% 100.0% 0 4 857 248 -14.0% 100.0% 0 -8.2%
MoM 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
YTD 35 383 39.6% 100.0% 0 130 044 443 51.5% 100.0% 0 39.6%
MAT 56 687 60.7% 100.0% 0 205 222 182 74.4% 100.0% 0 60.7%
GOLDLINE PLUS
WoW 15 328 6.6% 45.9% 0.6 47 498 585 7.4% 38.2% 1.2 5.2%
MoM 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
YTD 554 834 -4.8% 45.0% 0.8 1 746 887 178 -1.7% 36.8% -2.7 -6.4%
MAT 841 036 1.8% 45.5% 1 2 661 090 079 7.6% 37.9% -1.6 -0.4%
MIGRENIUM
WoW 12 146 -2.1% 0.5% 0 4 045 418 -1.9% 0.7% -0.1 6.2%
MoM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
YTD 387 752 -7.7% 0.5% -0.1 120 318 136 57.6% 0.7% 0.2 8.2%
MAT 609 399 -7.4% 0.5% -0.1 166 628 423 39.3% 0.6% 0.1 11.6%
MODELAX-N
WoW 24 706 0.7% 19.9% -0.7 11 610 436 1.2% 13.1% -0.5 4.2%
MoM 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
YTD 959 788 33.3% 22.8% 4.1 414 196 373 82.6% 14.7% 4.3 9.2%
MAT 1 407 562 53.4% 21.2% 5.3 570 131 103 94.1% 13.1% 4.1 15.1%
REDUXIN
WoW 10 816 3.7% 32.4% -0.5 54 858 183 4.0% 44.1% -0.1 5.2%
MoM 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
YTD 405 915 -8.7% 32.9% -0.8 2 169 789 016 13.3% 45.7% 3.2 -6.4%
MAT 599 171 -5.1% 32.4% -1.6 3 128 460 735 17.0% 44.5% 1.8 -0.4%
REDUXIN FORTE
WoW 3 091 -6.7% 9.2% -1.2 12 817 745 -9.9% 10.3% -1.6 5.2%
MoM 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
YTD 109 236 -0.2% 8.9% 0.6 472 713 653 13.1% 10.0% 0.7 -6.4%
MAT 165 821 9.7% 9.0% 0.8 708 256 374 22.2% 10.1% 0.8 -0.4%
SALVISAR
WoW 9 211 11.2% 1.2% 0.1 3 913 085 9.5% 1.1% 0 6.2%
MoM 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%
YTD 328 431 1.8% 1.3% 0 133 919 656 27.4% 1.2% 0.1 -1.7%
MAT 504 321 -11.2% 1.3% -0.2 192 552 048 1.0% 1.1% -0.2 2.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 240 080 20.4% 11.6% 2.8 513 053 902 39.0% 9.4% 2 -8.3%
BRAINMAX 35 383 39.6% 100.0% 0 130 044 443 51.5% 100.0% 0 39.6%
GOLDLINE PLUS 554 834 -4.8% 45.0% 0.8 1 746 887 178 -1.7% 36.8% -2.7 -6.4%
MIGRENIUM 387 752 -7.7% 0.5% -0.1 120 318 136 57.6% 0.7% 0.2 8.2%
MODELAX-N 959 788 33.3% 22.8% 4.1 414 196 373 82.6% 14.7% 4.3 9.2%
REDUXIN CAPS 405 915 -8.7% 32.9% -0.8 2 169 789 016 13.3% 45.7% 3.2 -6.4%
REDUXIN FORTE 109 236 -0.2% 8.9% 0.6 472 713 653 13.1% 10.0% 0.7 -6.4%
SALVISAR 328 431 1.8% 1.3% 0 133 919 656 27.4% 1.2% 0.1 -1.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 381 502 24.4% 10.8% 2.1 800 719 830 42.1% 8.9% 1.6 -0.0%
BRAINMAX 56 687 60.7% 100.0% 0 205 222 182 74.4% 100.0% 0 60.7%
GOLDLINE PLUS 841 036 1.8% 45.5% 1 2 661 090 079 7.6% 37.9% -1.6 -0.4%
MIGRENIUM 609 399 -7.4% 0.5% -0.1 166 628 423 39.3% 0.6% 0.1 11.6%
MODELAX-N 1 407 562 53.4% 21.2% 5.3 570 131 103 94.1% 13.1% 4.1 15.1%
REDUXIN CAPS 599 171 -5.1% 32.4% -1.6 3 128 460 735 17.0% 44.5% 1.8 -0.4%
REDUXIN FORTE 165 821 9.7% 9.0% 0.8 708 256 374 22.2% 10.1% 0.8 -0.4%
SALVISAR 504 321 -11.2% 1.3% -0.2 192 552 048 1.0% 1.1% -0.2 2.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 854 -0.1% 13.5% -0.6 14 655 686 -2.4% 9.5% -0.7 4.4%
BRAINMAX 1 295 -8.2% 100.0% 0 4 857 248 -14.0% 100.0% 0 -8.2%
GOLDLINE PLUS 15 328 6.6% 45.9% 0.6 47 498 585 7.4% 38.2% 1.2 5.2%
MIGRENIUM 12 146 -2.1% 0.5% 0 4 045 418 -1.9% 0.7% -0.1 6.2%
MODELAX-N 24 706 0.7% 19.9% -0.7 11 610 436 1.2% 13.1% -0.5 4.2%
REDUXIN CAPS 10 816 3.7% 32.4% -0.5 54 858 183 4.0% 44.1% -0.1 5.2%
REDUXIN FORTE 3 091 -6.7% 9.2% -1.2 12 817 745 -9.9% 10.3% -1.6 5.2%
SALVISAR 9 211 11.2% 1.2% 0.1 3 913 085 9.5% 1.1% 0 6.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
BRAINMAX 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
GOLDLINE PLUS 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
MIGRENIUM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
MODELAX-N 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
REDUXIN CAPS 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
REDUXIN FORTE 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
SALVISAR 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs